Ad success is 50% human, 50% AI processes

Agency-Level Results. Without the Agency.

A proven system from a Top 1%
Freelancer
Hey, I'm Michael.
I've spent 15 years in digital marketing. I'm Expert Vetted on Upwork.
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Why Adverlytx is

different

Most agencies build bloated teams. I built a lean machine.
Traditional agencies layer on strategists, account managers, and analysts—driving up costs without driving better results.
With Adverlytx, you get a smarter, leaner setup powered by my 15+ years of ad buying experience.
I pair that expertise with AI-backed testing systems that make campaigns faster, clearer, and more effective.
Instead of bloated org charts, you get a two-person system: one media buyer (me), one trained VA, and a framework that automates the rest.
That means you get the clarity and performance of an agency—without paying for all the overhead, delays, and wasted effort.

What It's Like Working With Me

Here’s the rhythm you can expect:
Creative inspiration briefs to kickstart new ideas
14-day iteration cycles to double down on winners
Scale Graduation: moving proven concepts into scaling campaigns
30/14/7-day ROAS blend analysis to keep spend efficient
Content boards updated with a whole library of creative queues to choose

Brands I've Helped Grow

D2C Consumer Appliance
Case Study
Amount spent
$490k
ROAS
4.95
Period
Jan - Sept
2025
D2C Beverage Company
Case Study
Amount spent
$37k
ROAS
8.22
Period
Jan - Sept
2025
D2C Clothing Brand
Case Study
Amount spent
$23k
ROAS
3.12
Period
Jan - Sept
2025
D2C Food & Beverage Co
Case Study
Amount spent
$4k
ROAS
6.76
Period
September
2025

Not Clients. Partners.

The reviews below are real and can be verifed on my Upwork profile
I've taken big agency tactics.
Simplified the tech stack.
And utilized AI for the parts that save me time and save you money

Expert Vetted. Honesty Backed.

You work with me.
I'm straightforward with you. I'm about building relationships at this stage in my career, not increasing my bottom line
I establish my tried and true system/process in your ads account and we work together as long as you're happy
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